Summer 2025 is ushering in a vibrant era of self-expression in handbag fashion. From Birkinifying your handbags to Labubus, this season’s trends are all about individuality and creative flair. It’s a moment to let your accessories do the talking.
Bag Charms: The Must-Have Accessory
Bag charms have taken centre stage this season, transforming ordinary handbags into personalised statements. Platforms like TikTok and Instagram have been the driver behind this trend with ‘styling vs accessorising’ videos, showcasing a myriad of ways to adorn bags with unique trinkets. From plush toys to vintage keychains, almost anything can be a bag charm.
Labubu Charms: The Quirky Companion
Leading the charm craze is Labubu, a mischievous character from POP MART’s The Monsters collection. These whimsical figures have become the recent craze for fashion-forward individuals, including celebrities like Rihanna and Dua Lipa. Labubu's popularity has soared, with limited editions selling out rapidly and reselling at premium prices. Blind boxes have added to the appeal for these fuzzy creatures, meaning you never know exactly which one you’re going to get.
Birkinfying: Personalised Elegance
Inspired by Jane Birkin's iconic style, "Birkinfying" involves customising handbags with an array of accessories—think charms, scarves, and trinkets. This trend celebrates individuality, allowing fashion enthusiasts to infuse their bags with personal flair. It's a nod to the idea that luxury doesn't have to be austere; it can be playful and expressive
Twilly Scarves: Functional Fashion
Twilly scarves have emerged as both a protective and decorative element for handbags. Wrapping a Twilly around bag handles not only safeguards against wear but also adds a splash of colour and pattern. This versatile accessory allows for easy updates to your bag's appearance, aligning with seasonal trends or personal moods
Chains: Edgy Accents
Chains are making a strong statement this summer, adorning handbags in various forms—from chunky straps to delicate embellishments. They add a touch of edginess and sophistication, seamlessly blending with both casual and formal ensembles. Designers are embracing this trend, incorporating chains into their latest collections to offer versatility and style.
Maximalism: More Is More
Departing from minimalist ‘quiet luxury’/‘clean girl’ aesthetics, maximalism is embracing bold colours, eclectic patterns, and an abundance of accessories. Handbags are no longer just functional items; they're canvases for self-expression. This trend encourages layering charms, mixing textures, and embracing the joy of excess in fashion.
Summer 2025 is all about embracing individuality and creativity in handbag fashion. Whether you're adding a quirky Labubu charm, wrapping a vibrant Twilly, or layering chains and trinkets, the key is to make your handbag a reflection of your unique style. Dive into these trends and let your accessories tell the story.